Renew. Grow. Live.

Driven by a passion for property and focused on delivering quality design and excellence in urban locations, Willing Property is a developer who believes it’s not just about what you build, but where you build it.

We develop properties that bring together creative, thoughtful design and high build quality, in locations where what is outside the front door is just as important as what we build. By focusing on both an inspiring build and the neighbourhood we build in, we deliver places to be proud of in exciting environments to live, work and play.

Our depth of experience in residential and mixed-use projects is constantly evolving to meet the demand of todays market requirements.

  • Opporunities

    Willing Property specialises in identifying, acquiring and developing property opportunities in Perth, Western Australia.

Our model is underpinned by a united vision of building trusting relationships and delivering exceptional outcomes.

Proven capability paired with our agile nature allows us to act quickly on key opportunities in collaboration with investors, suppliers and sub-contractors.

Our mandate is to generate profit for partners, while providing developments of unique appeal, substance, quality and value.

Our key business partners include private investors, including some of Australia’s leading Family Companies, most recognised builders and architects, industry experts in planning and political environments, renowned architects, designers, builders, quantity surveyors, and experienced leasing and sales executives.

Talk to us about future collaborations. tim[at]willingproperty.com






  • Meet the founder,
    Tim Willing

Driven by a passion for property and focused on delivering quality design and affordability in urban locations, Tim Willing founded Willing Property in 2012.

After spending nine years in Sydney in various roles for Brookfield Multiplex – including Director of Strategic Growth and Managing Director of Multiplex Living - where he oversaw the development of their apartment and mixed use business across Australia, Tim identified an opportunity to establish a business to focus on niche projects.

He brings with him extensive experience gained from more than 25 years managing the development of over $3.5bn worth of residential & mixed use properties around the world, including Hilton Hotel & Residences, Surfers Paradise and locally Leighton Beach Apartments and Claremont Quarter. His father and brother are both builders and Tim quite literally grew up on building sites.

Cycling around the world

Property is not his only passion. Tim’s a former Australian Track Cycling Champion and raced as a professional in France, Holland and Belgium in the late 80s early 90s. Tim still rides most days. He assures everyone that it gives him time to think - so he’s still actually working.

tim_riding blue_colnago

Colnago Blue

Tim’s Colnago blue racing bike is his prized possesion.

The past, present & future

2012—NOW

Willing Property

Willing Property specialise in developing residential apartments - developing both new and refurbished properties. We acquire old apartment and townhouses blocks, update and reposition - before relaunching to the market. With a full life-cycle approach - we manage acquisition, capital, development, sales and marketing. Read more »

whitfield

At Willing Property we get great satisfaction offering people opportunities unlike any other and, just as importantly, playing our role in the regeneration and building of great neighbourhoods.

image3 glasses

Tim identified an opportunity to establish a small family business to focus on niche residential projects in emerging urban areas.

2010—2012

Brookfield Multiplex - Sydney NSW
Director Strategic Growth

Responsible for Client Development and Relationship management at BM nationally. Role encapsulates; Business Development, Sales, Strategy, Branding, Customer Relationship Management. Led and implemented the re-brand and positioning of Brookfield Multiplex Construction business globally including: Brand Research, Brand Strategy, Design Identity, Touch points, including website and all collateral.

Provided sales and marketing management to ANZ bank on Project Marketing Assets.

esplanade
chancellor
hilton

2004-2010

Multiplex - Perth WA and Sydney NSW
Managing Director Multiplex Living
Director Sales and Marketing

Established Multiplex Living for Multiplex as a premium residential developer in Australia, (2004-2009); Positioning, Branding, Sales, Marketing, CRM, Developed and implemented a well proven project marketing Sales, Settlement/CRM system. Well established relationships with the best apartment sales distribution channels both within Australia and SE Asia including China. Directed and managed Sales, Marketing, Settlement/CRM on over 3500 apartments in a 20 year career in Australian and International markets including; Singapore, China, Indonesia, UK, London, France and NZ

wittenoom_perth

1999-2004

Asset Special Projects - Perth WA
Director

Jointly founded Asset Special Projects as a development management and project-marketing firm of residential apartments in premium locations. Projects include, Miami at 2 Bellevue Terrace West Perth, Sales and Marketing of Box Apartments, Upper East Side, Claremont Terraces, Bay Terraces, Pulse Apartments and numerous small projects.

1998-1999

Colliers - Sydney - NSW
Associate Director - Residential Project Marketing

1995-1998

Jones Lang LaSalle - Jakarta Indonesia
Director International Residential Project Marketing

Project marketing and Sales of international Properties throughout Australia/Asia/UK and the US

1993-1995

Carters Real Estate - Maylands WA
Residential Sales

tim-racing tim_racing tim_racing

1980—NOW

  • Cycling

  • Multiple State Champion and placing's on the Road / Track and Mountain Bike 1987-2012
  • Australian 10KM Scratch Race Track Champion 1989
  • Oceania Champion - Points and Scratch Race 1989
  • French Category One Junior Team 1989 - Annemase France
  • French Category One Senior Team 1990 - Chambery France
  • Australian Road Development Team 1991
  • WA scholarship holder - Institute of Sport - 1989-1992
  • Starlight Foundation Charity Ride - Melbourne - Sydney 2004-2007
  • Multiple Winner and placing's Sydney Hefron Park 2005-2012
  • 2nd Joseph Sunde Memorial Sydney - Hefron Park 2008
  • 2nd Bike Bug 500 Sydney - Hefron Park 2008
  • Tour de Freedom Charity Ride - Esperance - Perth 2013-2014
  • 1st Australian Financial Review King of Mountain 2013
  • 1st Australian Financial Review Team TT 2013
  • RAPHA Brand Ambassador 2011-now