Renew. Grow. Live.

Willing Property is a residential developer – one who believes it’s not just about what you build, but where you build it. By focusing on both an inspiring build and the neighbourhood we build in, we offer outstanding value for buyers and an exciting place to live.

We specialise in apartments and townhouses - creating new and revitalising old. Willing Property develops residential apartments in emerging urban pockets. Whether it’s regenerating an existing residential project, or creating a new one, it’s just as important for us to offer attractive, well-designed and affordable properties.

The results have been fantastic. We know that people are looking for a home, not just another apartment building. They want a place that brings together creative, thoughtful design and high build quality, places that brings together creative, thoughtful design and high build quality, but the place outside the front door is just as important.

  • Meet the founder,
    Tim Willing

Driven by a passion for property and focussed on delivering quality design and affordability in urban locations, Tim Willing founded Willing Property in 2012.

After spending nine years in Sydney as the Managing Director of Multiplex Living for Brookfield Multiplex, where he oversaw the development of their residential apartment business across Australia, he identified an opportunity to establish a small family business to focus on niche residential projects in emerging urban areas.

He brings with him a lot more than his extensive experience gained from more than 20 years managing the sale of over $3 billion worth of residential properties around the world. His father and brother are both builders and he literally grew up on residential building sites. Building is definitely in his blood.

Cycling around the world

Property is not his only passion. Tim’s a former Australian Track Cycling Champion and raced as a professional in France, Holland and Belgium in the late 80s early 90s. Tim still rides most days. He assures everyone that it gives him time to think - so he’s still actually working.

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Colnago Blue

Tim’s Colnago blue racing bike is his prized possesion.

The past, present & future

2012—NOW

Willing Property

Willing Property specialise in developing residential apartments - developing both new and refurbished properties. We acquire old apartment and townhouses blocks, update and reposition - before relaunching to the market. With a full life-cycle approach - we manage acquisition, capital, development, sales and marketing. Read more »

whitfield

At Willing Property we get great satisfaction offering people opportunities unlike any other and, just as importantly, playing our role in the regeneration and building of great neighbourhoods.

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Tim identified an opportunity to establish a small family business to focus on niche residential projects in emerging urban areas.

2010—2012

Brookfield Multiplex - Sydney NSW
Director Strategic Growth

Responsible for Client Development and Relationship management at BM nationally. Role encapsulates; Business Development, Sales, Strategy, Branding, Customer Relationship Management. Led and implemented the re-brand and positioning of Brookfield Multiplex Construction business globally including: Brand Research, Brand Strategy, Design Identity, Touch points, including website and all collateral.

Provided sales and marketing management to ANZ bank on Project Marketing Assets.

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chancellor
hilton

2004-2010

Multiplex - Perth WA and Sydney NSW
Managing Director Multiplex Living
Director Sales and Marketing

Established Multiplex Living for Multiplex as a premium residential developer in Australia, (2004-2009); Positioning, Branding, Sales, Marketing, CRM, Developed and implemented a well proven project marketing Sales, Settlement/CRM system. Well established relationships with the best apartment sales distribution channels both within Australia and SE Asia including China. Directed and managed Sales, Marketing, Settlement/CRM on over 3500 apartments in a 20 year career in Australian and International markets including; Singapore, China, Indonesia, UK, London, France and NZ

wittenoom_perth

1999-2004

Asset Special Projects - Perth WA
Director

Jointly founded Asset Special Projects as a development management and project-marketing firm of residential apartments in premium locations. Projects include, Miami at 2 Bellevue Terrace West Perth, Sales and Marketing of Box Apartments, Upper East Side, Claremont Terraces, Bay Terraces, Pulse Apartments and numerous small projects.

1998-1999

Colliers - Sydney - NSW
Associate Director - Residential Project Marketing

1995-1998

Jones Lang LaSalle - Jakarta Indonesia
Director International Residential Project Marketing

Project marketing and Sales of international Properties throughout Australia/Asia/UK and the US

1993-1995

Carters Real Estate - Maylands WA
Residential Sales

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1980—NOW

  • Cycling

  • Multiple State Champion and placing's on the Road / Track and Mountain Bike 1987-2012
  • Australian 10KM Scratch Race Track Champion 1989
  • Oceania Champion - Points and Scratch Race 1989
  • French Category One Junior Team 1989 - Annemase France
  • French Category One Senior Team 1990 - Chambery France
  • Australian Road Development Team 1991
  • WA scholarship holder - Institute of Sport - 1989-1992
  • Starlight Foundation Charity Ride - Melbourne - Sydney 2004-2007
  • Multiple Winner and placing's Sydney Hefron Park 2005-2012
  • 2nd Joseph Sunde Memorial Sydney - Hefron Park 2008
  • 2nd Bike Bug 500 Sydney - Hefron Park 2008
  • Tour de Freedom Charity Ride - Esperance - Perth 2013-2014
  • 1st Australian Financial Review King of Mountain 2013
  • 1st Australian Financial Review Team TT 2013
  • RAPHA Brand Ambassador 2011-now